The MedEDTracker® is a longitudinal information system designed specifically to provide actionable insights that help companies manage and improve their peer-to-peer promotional events. The system provides managers with performance metrics that are based on direct customer feedback, offering important insights in the following key areas:

1. Message recall (main message "takeaways" from the customer's perspective)
   
2. Perceived importance of the program content offered
   
3. Determination of whether the customer learned something "new"
   
4. Attendee information (who attended the event)
   
5. Behavioral intent (as a result of their participation in this event, how does the customer believe they will behave/prescribe going forward?)
   
6. Overall satisfaction with the program/event compared with other similar programs/events the customer has experienced
   
7. Speaker performance measures (scientific credibility, podium delivery, ability to manage questions, overall performance score)
   

The addition of MedEDTracker® to Rivermark's product and service portfolio is highly complimentary, offering our clients a valuable new capability. The information gathered via the MedEDTracker® is longitudinal and results in a database that becomes a useful measure for evaluating and managing program content, program mix and speaker faculty management/selection. With the MedEDTracker®, clients will be better able to:

1. Target attendee recruiting based on a better understanding of audience composition
   
2. Improve message development and program content as a result of continuous attendee feedback to program content offerings
   
3. Improve speaker selection based on a dynamic database of attendee based speaker ratings, and the option to enable Representatives access to this data via an online speaker selection system
   
4. More effective budgeting/resource allocation across the product portfolio and channel options for peer-to-peer events based on continuous feedback on changes in intent to prescribe, as well as access to benchmark data allowing comparisons with industry performance standards
   

MedEDTracker® is the only system that provides a closed loop performance assessment of promotional, peer-to-peer events, supporting continuous quality improvement initiatives for your peer-to-peer events.